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Skai

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Sept 2022 Retail Media Roundtable: How Do Search and Social Work Best with Retail Media?
Article
Sept 2022 Retail Media Roundtable: How Do Search and Social Work Best with Retail Media?
[WATCH] How Should Advertisers Think About Measuring Success on Amazon DSP?
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[WATCH] How Should Advertisers Think About Measuring Success on Amazon DSP?
Mobile Marketing 101: What is IDFA? What is ATT? Yes, They're Different
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Mobile Marketing 101: What is IDFA? What is ATT? Yes, They're Different
The Six Tactics of Apple Search Ads Targeting 
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The Six Tactics of Apple Search Ads Targeting 
The Impact of Privacy on Social Audience Targeting and What You Can Do About It
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The Impact of Privacy on Social Audience Targeting and What You Can Do About It
Monthly Paid Media Spend Snapshot – July 2022
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Monthly Paid Media Spend Snapshot – July 2022
The Skai 5: Five Questions with Tinuiti's Nicole Ciccone on Omnichannel Marketing
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The Skai 5: Five Questions with Tinuiti's Nicole Ciccone on Omnichannel Marketing
Skai named the 2022 Best Overall AdTech Solution
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Skai named the 2022 Best Overall AdTech Solution
The Skai 5: Five App Store Keyword Rules
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The Skai 5: Five App Store Keyword Rules
Gopuff Advertising 101
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Gopuff Advertising 101
Apple Search Ads Bidding Strategies Across 3 Different Campaign Types
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Apple Search Ads Bidding Strategies Across 3 Different Campaign Types
Expert Answers to Retail Media's Hardest Questions, Vol 1
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Expert Answers to Retail Media's Hardest Questions, Vol 1
Prime Day 2022 Results: Amazon Ad-Driven Sales Up 4.5X During the Event
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Prime Day 2022 Results: Amazon Ad-Driven Sales Up 4.5X During the Event
The Skai 5: Five Things to Know About Retail Media Advertising This Year
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The Skai 5: Five Things to Know About Retail Media Advertising This Year
Skai's Groundbreaking New Pacing Monitor: Omnichannel Marketers Require Omnichannel Tools
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Skai's Groundbreaking New Pacing Monitor: Omnichannel Marketers Require Omnichannel Tools
How Skai Clients Use Incrementality Testing to Lessen the Impact of Budget Cuts
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How Skai Clients Use Incrementality Testing to Lessen the Impact of Budget Cuts
Should Advertisers Build Their Own Ad Tech? 
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Should Advertisers Build Their Own Ad Tech? 
2021 Publisher Holiday Trends: Instacart
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2021 Publisher Holiday Trends: Instacart
Kroger Precision Marketing Announces Its Retail Media Partnership with Skai
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Kroger Precision Marketing Announces Its Retail Media Partnership with Skai
Retail Marketing Has Merged Online and Offline During the Pandemic
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Retail Marketing Has Merged Online and Offline During the Pandemic
Monthly Paid Media Spend Snapshot – June 2021
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Monthly Paid Media Spend Snapshot – June 2021
The Skai 5: Five Questions with Elirius on New Data Privacy Trends After iOS14
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The Skai 5: Five Questions with Elirius on New Data Privacy Trends After iOS14
Five Questions with Profitero's SVP Strategy, Keith Anderson
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Five Questions with Profitero's SVP Strategy, Keith Anderson
2021 Publisher Holiday Trends: Gopuff
Article
2021 Publisher Holiday Trends: Gopuff
The Skai 5: Five Ways COVID-19 Has Shifted Mobile App Marketing
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The Skai 5: Five Ways COVID-19 Has Shifted Mobile App Marketing
GroupM and Hill's Pet Nutrition see revenue and ROAS soar on Amazon Japan with Skai's Amazon Portfolio
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GroupM and Hill's Pet Nutrition see revenue and ROAS soar on Amazon Japan with Skai's Amazon Portfolio
Skai Helps You Stay Organized with Your Team When WFH| Skai
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Skai Helps You Stay Organized with Your Team When WFH| Skai
The Skai 5: Five Growth Drivers for Retail Media Spending
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The Skai 5: Five Growth Drivers for Retail Media Spending
The Skai 5: Five Reasons to Boost Your Apple Search Ads for the Holidays
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The Skai 5: Five Reasons to Boost Your Apple Search Ads for the Holidays
Retailer Advertisers Triple-Down on Black Friday
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Retailer Advertisers Triple-Down on Black Friday
Monthly Paid Media Spend Snapshot – December 2020
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Monthly Paid Media Spend Snapshot – December 2020
The Skai 5: Five Questions with Bradley Haaland on Instacart Ads and Its Unique Role for Retail Media Marketers
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The Skai 5: Five Questions with Bradley Haaland on Instacart Ads and Its Unique Role for Retail Media Marketers
The Skai 5: Five Performance Marketing Models
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The Skai 5: Five Performance Marketing Models
The Skai 5: Five Things About Skai's Segment Asset Customization-A New Must-Use Feature for Facebook Advertisers
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The Skai 5: Five Things About Skai's Segment Asset Customization-A New Must-Use Feature for Facebook Advertisers
Skai Expands API Partnership with Criteo Across EMEA
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Skai Expands API Partnership with Criteo Across EMEA
CPG Digital Marketing to Grow Your Online Share of Voice
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CPG Digital Marketing to Grow Your Online Share of Voice
The Skai Five: 5 Questions with Straight North's CEO, David Duerr
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The Skai Five: 5 Questions with Straight North's CEO, David Duerr
Localized Marketing Insights from the 2019 LSM Benchmark Report
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Localized Marketing Insights from the 2019 LSM Benchmark Report
Online Retail Share-of-Voice: SOV Analysis to Win the Digital Shelf
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Online Retail Share-of-Voice: SOV Analysis to Win the Digital Shelf
Why Marketers Need a Third-Party Amazon Ad Platform
Article
Why Marketers Need a Third-Party Amazon Ad Platform
Walmart Connect CPCs Down 19% After Last Week's Second-Price Advanced Auction Switch
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Walmart Connect CPCs Down 19% After Last Week's Second-Price Advanced Auction Switch
Skai's New Support of ASA's Custom Product Pages Offers Powerful Capabilities for App Marketers
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Skai's New Support of ASA's Custom Product Pages Offers Powerful Capabilities for App Marketers
Final Prep for Prime Day 2022: Part 4 - Post-Prime Day
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Final Prep for Prime Day 2022: Part 4 - Post-Prime Day
Walmart Connect's Advanced Second-Price Auction Focused on Relevancy
Article
Walmart Connect's Advanced Second-Price Auction Focused on Relevancy
Are You Still Making Marketing Decisions Using a Single Number...Seriously?
Article
Are You Still Making Marketing Decisions Using a Single Number...Seriously?
2021 Publisher Holiday Trends: Pinterest
Article
2021 Publisher Holiday Trends: Pinterest
A Quick Guide on Amazon Ads Product Targeting
Article
A Quick Guide on Amazon Ads Product Targeting
Amazon PPC: Your Guide to Optimizing the Opportunity
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Amazon PPC: Your Guide to Optimizing the Opportunity
Amazon Marketing Stream: Near Real-Time Access to Ad Insights
Article
Amazon Marketing Stream: Near Real-Time Access to Ad Insights
2021 Publisher Holiday Trends: Walmart
Article
2021 Publisher Holiday Trends: Walmart
One Ecommerce Advertising Strategy That Doesn't Focus on Ads
Article
One Ecommerce Advertising Strategy That Doesn't Focus on Ads
5 Post-ATT App Marketing Best Practices
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5 Post-ATT App Marketing Best Practices
Monthly Paid Media Spend Snapshot – March 2022
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Monthly Paid Media Spend Snapshot – March 2022
Skai Partner Spotlight: Profitero 
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Skai Partner Spotlight: Profitero 
Automated Reporting Leads To Better Marketing Insights
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Automated Reporting Leads To Better Marketing Insights
New Custom Product Pages Offer App Marketers Powerful Creative Flexibility in Apple Search Ads
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New Custom Product Pages Offer App Marketers Powerful Creative Flexibility in Apple Search Ads
5 Questions with Mars Petcare's Amelia Strobel on the Value of a Foresight-Driven Company
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5 Questions with Mars Petcare's Amelia Strobel on the Value of a Foresight-Driven Company
Monthly Paid Media Spend Snapshot – September 2020
Article
Monthly Paid Media Spend Snapshot – September 2020
How Retail Customer Intelligence Has Changed in a Post-Pandemic World
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How Retail Customer Intelligence Has Changed in a Post-Pandemic World
The Skai 5: Five Ways Skai Helps Expand Your Retail Media Portfolio to Walmart
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The Skai 5: Five Ways Skai Helps Expand Your Retail Media Portfolio to Walmart
Walmart Connect Search Brand Amplifiers (SBA) Help Marketers Go Up the Funnel with Retail Media
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Walmart Connect Search Brand Amplifiers (SBA) Help Marketers Go Up the Funnel with Retail Media
The Skai 5: Five Tips to Level Up Your Apple Search Ads Strategy
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The Skai 5: Five Tips to Level Up Your Apple Search Ads Strategy
Final Prep for Prime Day 2022: Part 3 - Marketing During the Event
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Final Prep for Prime Day 2022: Part 3 - Marketing During the Event
Sustainability is Good Business: Part 2, Market Proof
Article
Sustainability is Good Business: Part 2, Market Proof
New Pinterest Conversion Optimization Capability Helps Move Consumers from Inspiration to Action
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New Pinterest Conversion Optimization Capability Helps Move Consumers from Inspiration to Action
Monthly Paid Media Spend Snapshot – May 2022
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Monthly Paid Media Spend Snapshot – May 2022
Monthly Paid Media Spend Snapshot – February 2021
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Monthly Paid Media Spend Snapshot – February 2021
The Most Important Single Tool to Dominate Retail Media: Brand Insights with Share-of-Voice Intelligence
Article
The Most Important Single Tool to Dominate Retail Media: Brand Insights with Share-of-Voice Intelligence
Amazon Marketing Cloud: What Is It, What Does It Offer, and How Does Skai Help Clients Unlock Its Full Value 
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Amazon Marketing Cloud: What Is It, What Does It Offer, and How Does Skai Help Clients Unlock Its Full Value 
Get to Know Skai's SVP of Marketing, Margo Kahnrose
Article
Get to Know Skai's SVP of Marketing, Margo Kahnrose
Key Takeaways from the Skai Q4 2020 Quarterly Trends Report
Article
Key Takeaways from the Skai Q4 2020 Quarterly Trends Report
The Marketing Data Dichotomy: How to Use and Protect Your First-Party Data
Article
The Marketing Data Dichotomy: How to Use and Protect Your First-Party Data
Final Prep for Prime Day 2022: Part 2 - Lead Up to Prime Day
Article
Final Prep for Prime Day 2022: Part 2 - Lead Up to Prime Day
Why Marketers Need to Pay Attention to Consumer Behavior
Article
Why Marketers Need to Pay Attention to Consumer Behavior
How to Create the Perfect Ads for Instagram Stories
Article
How to Create the Perfect Ads for Instagram Stories
The Skai 5: Five Questions with Fixel Co-Founder, Etgar Shpivak 
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The Skai 5: Five Questions with Fixel Co-Founder, Etgar Shpivak 
Advanced Analytics Masterclass: Powering a Shopper-Centric Approach
Article
Advanced Analytics Masterclass: Powering a Shopper-Centric Approach
The Key Benefits of Apple Search Ads Automation
Article
The Key Benefits of Apple Search Ads Automation
Instagram Location Targeting: Stepy-by-Step Instructions for Marketers
Article
Instagram Location Targeting: Stepy-by-Step Instructions for Marketers
Instacart Ads: A Brief Guide
Article
Instacart Ads: A Brief Guide
The Skai 5: Five Predictive Analytics Models You Should Understand for Post-Covid Business
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The Skai 5: Five Predictive Analytics Models You Should Understand for Post-Covid Business
Test and Learn Marketing Can Guide Your Way Through Even the Toughest Market Conditions
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Test and Learn Marketing Can Guide Your Way Through Even the Toughest Market Conditions
Final Prep for Prime Day 2022: Part 5 - The Halo Effect of Prime Day
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Final Prep for Prime Day 2022: Part 5 - The Halo Effect of Prime Day
4 Proven Instagram Shopping Tactics to Drive Product Sales
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4 Proven Instagram Shopping Tactics to Drive Product Sales
Consumer Goods Analytics That Guide Online CPG Marketers
Article
Consumer Goods Analytics That Guide Online CPG Marketers
Monthly Paid Media Spend Snapshot – October 2020
Article
Monthly Paid Media Spend Snapshot – October 2020
The Skai 5: Five Social Advertising Predictions for 2021
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The Skai 5: Five Social Advertising Predictions for 2021
[Get the Report] How Did Commerce Advertising Become the Third-Largest Digital Ad Channel?
Article
[Get the Report] How Did Commerce Advertising Become the Third-Largest Digital Ad Channel?
Skai Helps You Stay Connected with Your Team When Working from Home
Article
Skai Helps You Stay Connected with Your Team When Working from Home
Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/20/20
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Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/20/20
Facebook Ad Formats: How to Drive Sales by Selecting the Right One
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Facebook Ad Formats: How to Drive Sales by Selecting the Right One
Monthly Paid Media Spend Snapshot – January 2021
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Monthly Paid Media Spend Snapshot – January 2021
Six Types of Commerce Intelligence Online Marketers Need
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Six Types of Commerce Intelligence Online Marketers Need
Cyber 5 2019: Retailers Planned for Short Holiday Season: Focused Ad Spend on Black Friday
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Cyber 5 2019: Retailers Planned for Short Holiday Season: Focused Ad Spend on Black Friday
Amazon DSP Mythbusting: Four Common Misconceptions
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Amazon DSP Mythbusting: Four Common Misconceptions
Ecommerce Marketing Dos and Don'ts
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Ecommerce Marketing Dos and Don'ts
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