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Basis
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Innovations in Search and Social [March 2023]
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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023
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Everything You Need to Know About Digital Out-of-Home Advertising
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Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week's Digest of Top Digital Marketing Content
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Maximizing ROI on Programmatic Advertising Spend
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Scout: Video Podcast Inventory Hype, Netflix's Adtech Conundrum, and More in This Week's Digest of Top Digital Marketing Content
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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring
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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
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Programmatic Advertising 101: What Is Behavioral Targeting?
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Scout: What to Do at SXSW, Inauthenticity on International Women's Day, and More in This Week's Digest of Top Digital Marketing Content
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The Cookieless World: New Identity Solutions
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How Will AI Shape the Future of Digital Advertising?
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Innovations in Search and Social [February 2023] - Basis Technologies
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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?
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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week's Digest of Top Digital Marketing Content
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What is Native Advertising?
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Programmatic Advertising 101: Setting Campaign Goals and KPIs
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The Social Media Advertising Updates You Need to Know
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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week's Digest of Top Digital Marketing Content
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Digital Advertising Strategies to Win Your Customers' Hearts
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How to Create Effective Digital Video Ads
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How to Create Effective Retargeting Ads
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The Power of Sound: Audio Advertising by the Numbers
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Digital Audio Advertising in 2023 - Basis Technologies
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Scout: Super Bowl Ads Fumble, Bing's AI Opportunity, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
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How Higher Education Marketers Can Adjust to the New Normal
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The Impact of CPRA on Digital Advertising and Consumer Privacy
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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week's Digest of Top Digital Marketing Content
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For Healthcare Marketers, Building Customer Relationships Is Crucial
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Scout: CES Highlights, 2023 Trends to Know, and More in This Week's Digest of Top Digital Marketing Content
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Everything You Need to Know About Programmatic Guaranteed
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3 Strategies to Help Tech Marketing Teams Weather Unpredictability
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Innovations in Search and Social [January 2023]
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What's Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.
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Programmatic Advertising Trends to Know for 2023
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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
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Everything We Published on Connected TV Advertising This Year
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2023 Trends for B2B Marketers
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What is the Difference Between Paid Search and Display Advertising?
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2023 Trends for Restaurant & Dining Marketers
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Your Favorite Blog Posts from This Year
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2023 Trends for Financial Services Marketers
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A Digital Marketer's New Year's Resolutions
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Your Favorite Blog Posts from This Year
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Our Favorite Blog Posts from 2022
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Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week's Digest of Top Digital Marketing Content
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2023 Trends for Travel & Tourism Marketers
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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)
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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
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Programmatic Advertising 101: How Does Contextual Targeting Work?
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2023 Trends for Healthcare Marketers - Basis Technologies
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How Automotive Marketers Should Address Pent-Up Consumer Demand
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Programmatic 101: How Does Contextual Targeting Work?
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Our Favorite Blog Posts from 2022
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Creating Personalized Customer Experiences with Advertising Automation
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The Importance of Trust in Financial Services Marketing - Basis Technologies
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Top 4 Benefits of Connected TV Advertising
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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content
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Connected TV: Fact and Fiction
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The Connected TV Advertising Glossary: All the Terms you Need to Know - Basis Technologies
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Programmatic 101: What is Programmatic Video Advertising? - Basis Technologies
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Programmatic Advertising 101: What is Programmatic Video Advertising?
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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising
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TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies
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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game
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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content
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The Importance of Trust in Financial Services Marketing
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Innovations in Search and Social [November 2022]
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Brand Safety and Avoiding Controversy in Digital Advertising
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Burnout in Digital Advertising Demands Real Changes
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How to Make the Most of Your First-Party Data - Basis Technologies
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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising - Basis Technologies
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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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The Connected TV Advertising Glossary: All the Terms You Need to Know
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Roundtable: Building Basis
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Ask an Expert: Holiday Advertising Best Practices - Basis Technologies
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Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content
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Digital Media Insights in Political Marketing-2022 Elections Edition - Basis Technologies
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The Top Four Takeaways from Programmatic I/O 2022
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Choosing Progress Over Procrastination When It Comes to Consumer Privacy
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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content
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Digital Media Insights in Political Marketing-2022 Elections Edition
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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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What's Spookier Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. - Basis Technologies
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Media Complexity in the Marketing Landscape
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Choosing Progress Over Procrastination When It Comes to Consumer Privacy - Basis Technologies
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4 Things Advertisers Should Know About Retail Media Networks
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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content
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4 Adtech Horrors to Avoid This Halloween (and Year-Round) - Basis Technologies
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Search and Social Innovations List [October 2022] - Basis Technologies
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