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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week's Digest of Top Digital Marketing Content
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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week's Digest of Top Digital Marketing Content
What is Native Advertising?
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What is Native Advertising?
Programmatic Advertising 101: Setting Campaign Goals and KPIs
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Programmatic Advertising 101: Setting Campaign Goals and KPIs
The Social Media Advertising Updates You Need to Know
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The Social Media Advertising Updates You Need to Know
Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week's Digest of Top Digital Marketing Content
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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week's Digest of Top Digital Marketing Content
Digital Advertising Strategies to Win Your Customers' Hearts
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Digital Advertising Strategies to Win Your Customers' Hearts
How to Create Effective Digital Video Ads
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How to Create Effective Digital Video Ads
How to Create Effective Retargeting Ads
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How to Create Effective Retargeting Ads
The Power of Sound: Audio Advertising by the Numbers
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The Power of Sound: Audio Advertising by the Numbers
Digital Audio Advertising in 2023   - Basis Technologies
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Digital Audio Advertising in 2023   - Basis Technologies
Scout: Super Bowl Ads Fumble, Bing's AI Opportunity, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Super Bowl Ads Fumble, Bing's AI Opportunity, and More in This Week's Digest of Top Digital Marketing Content
Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week's Digest of Top Digital Marketing Content
Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
How Higher Education Marketers Can Adjust to the New Normal
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How Higher Education Marketers Can Adjust to the New Normal
The Impact of CPRA on Digital Advertising and Consumer Privacy
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The Impact of CPRA on Digital Advertising and Consumer Privacy
Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week's Digest of Top Digital Marketing Content
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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week's Digest of Top Digital Marketing Content
For Healthcare Marketers, Building Customer Relationships Is Crucial
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For Healthcare Marketers, Building Customer Relationships Is Crucial
Scout: CES Highlights, 2023 Trends to Know, and More in This Week's Digest of Top Digital Marketing Content
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Scout: CES Highlights, 2023 Trends to Know, and More in This Week's Digest of Top Digital Marketing Content
Everything You Need to Know About Programmatic Guaranteed
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Everything You Need to Know About Programmatic Guaranteed
3 Strategies to Help Tech Marketing Teams Weather Unpredictability
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3 Strategies to Help Tech Marketing Teams Weather Unpredictability
Innovations in Search and Social [January 2023]
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Innovations in Search and Social [January 2023]
What's Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.
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What's Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.
Programmatic Advertising Trends to Know for 2023
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Programmatic Advertising Trends to Know for 2023
Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
Everything We Published on Connected TV Advertising This Year
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Everything We Published on Connected TV Advertising This Year
2023 Trends for B2B Marketers
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2023 Trends for B2B Marketers
What is the Difference Between Paid Search and Display Advertising?
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What is the Difference Between Paid Search and Display Advertising?
2023 Trends for Restaurant & Dining Marketers
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2023 Trends for Restaurant & Dining Marketers
Your Favorite Blog Posts from This Year
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Your Favorite Blog Posts from This Year
2023 Trends for Financial Services Marketers
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2023 Trends for Financial Services Marketers
A Digital Marketer's New Year's Resolutions
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A Digital Marketer's New Year's Resolutions
Your Favorite Blog Posts from This Year
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Your Favorite Blog Posts from This Year
Our Favorite Blog Posts from 2022
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Our Favorite Blog Posts from 2022
Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week's Digest of Top Digital Marketing Content
2023 Trends for Travel & Tourism Marketers
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2023 Trends for Travel & Tourism Marketers
Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)
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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)
Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
Programmatic Advertising 101: How Does Contextual Targeting Work?
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Programmatic Advertising 101: How Does Contextual Targeting Work?
2023 Trends for Healthcare Marketers - Basis Technologies
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2023 Trends for Healthcare Marketers - Basis Technologies
How Automotive Marketers Should Address Pent-Up Consumer Demand
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How Automotive Marketers Should Address Pent-Up Consumer Demand
Programmatic 101: How Does Contextual Targeting Work?
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Programmatic 101: How Does Contextual Targeting Work?
Our Favorite Blog Posts from 2022
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Our Favorite Blog Posts from 2022
Creating Personalized Customer Experiences with Advertising Automation
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Creating Personalized Customer Experiences with Advertising Automation
The Importance of Trust in Financial Services Marketing - Basis Technologies
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The Importance of Trust in Financial Services Marketing - Basis Technologies
Top 4 Benefits of Connected TV Advertising
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Top 4 Benefits of Connected TV Advertising
Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content
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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content
Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content
Connected TV: Fact and Fiction
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Connected TV: Fact and Fiction
The Connected TV Advertising Glossary: All the Terms you Need to Know - Basis Technologies
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The Connected TV Advertising Glossary: All the Terms you Need to Know - Basis Technologies
Programmatic 101: What is Programmatic Video Advertising? - Basis Technologies
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Programmatic 101: What is Programmatic Video Advertising? - Basis Technologies
Programmatic Advertising 101: What is Programmatic Video Advertising?
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Programmatic Advertising 101: What is Programmatic Video Advertising?
Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising
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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising
TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies
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TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies
The Secret Sauce for Marketers Looking to Spice Up Their Creative Game
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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game
Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content
The Importance of Trust in Financial Services Marketing
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The Importance of Trust in Financial Services Marketing
Innovations in Search and Social [November 2022]
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Innovations in Search and Social [November 2022]
Brand Safety and Avoiding Controversy in Digital Advertising
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Brand Safety and Avoiding Controversy in Digital Advertising
Burnout in Digital Advertising Demands Real Changes
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Burnout in Digital Advertising Demands Real Changes
How to Make the Most of Your First-Party Data - Basis Technologies
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How to Make the Most of Your First-Party Data - Basis Technologies
Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising - Basis Technologies
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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising - Basis Technologies
Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
The Connected TV Advertising Glossary: All the Terms You Need to Know
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The Connected TV Advertising Glossary: All the Terms You Need to Know
Roundtable: Building Basis
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Roundtable: Building Basis
Ask an Expert: Holiday Advertising Best Practices - Basis Technologies
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Ask an Expert: Holiday Advertising Best Practices - Basis Technologies
Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content
Digital Media Insights in Political Marketing-2022 Elections Edition - Basis Technologies
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Digital Media Insights in Political Marketing-2022 Elections Edition - Basis Technologies
The Top Four Takeaways from Programmatic I/O 2022
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The Top Four Takeaways from Programmatic I/O 2022
Choosing Progress Over Procrastination When It Comes to Consumer Privacy
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Choosing Progress Over Procrastination When It Comes to Consumer Privacy
Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content
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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content
Digital Media Insights in Political Marketing-2022 Elections Edition
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Digital Media Insights in Political Marketing-2022 Elections Edition
Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
What's Spookier Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. - Basis Technologies
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What's Spookier Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. - Basis Technologies
Media Complexity in the Marketing Landscape
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Media Complexity in the Marketing Landscape
Choosing Progress Over Procrastination When It Comes to Consumer Privacy - Basis Technologies
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Choosing Progress Over Procrastination When It Comes to Consumer Privacy - Basis Technologies
4 Things Advertisers Should Know About Retail Media Networks
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4 Things Advertisers Should Know About Retail Media Networks
Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content
4 Adtech Horrors to Avoid This Halloween (and Year-Round) - Basis Technologies
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4 Adtech Horrors to Avoid This Halloween (and Year-Round) - Basis Technologies
Search and Social Innovations List [October 2022] - Basis Technologies
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Search and Social Innovations List [October 2022] - Basis Technologies
Programmatic Advertising 101: Three Skills Every Digital Media Associate Should Have
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Programmatic Advertising 101: Three Skills Every Digital Media Associate Should Have
Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
4 Things Advertisers Should Know About Retail Media Networks - Basis Technologies
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4 Things Advertisers Should Know About Retail Media Networks - Basis Technologies
The Top Four Takeaways from Programmatic I/O 2022 - Basis Technologies
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The Top Four Takeaways from Programmatic I/O 2022 - Basis Technologies
Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content
Programmatic 101: Three Skills Every Digital Media Associate Should Have - Basis Technologies
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Programmatic 101: Three Skills Every Digital Media Associate Should Have - Basis Technologies
Innovations in Search and Social [October 2022]
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Innovations in Search and Social [October 2022]
3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval
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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval
Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
4 Adtech Horrors to Avoid This Halloween (and Year-Round)
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4 Adtech Horrors to Avoid This Halloween (and Year-Round)
Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content
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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content
The Weird, Wonderful World of Geotargeting and Location Targeting - Basis Technologies
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The Weird, Wonderful World of Geotargeting and Location Targeting - Basis Technologies
New Trends in Food and Beverage Advertising
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New Trends in Food and Beverage Advertising