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Basis

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The Do's and Don'ts of TikTok Marketing  - Basis Technologies
Article
The Do's and Don'ts of TikTok Marketing  - Basis Technologies
The Ultimate Guide to Direct Response Marketing - Basis Technologies
Article
The Ultimate Guide to Direct Response Marketing - Basis Technologies
Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week's Digest of Top Digital Marketing Content
Six Trends and Best Practices for Travel Marketers in 2022
Article
Six Trends and Best Practices for Travel Marketers in 2022
Improve Client Relationships with Automated Report Dashboards  - Basis Technologies
Article
Improve Client Relationships with Automated Report Dashboards  - Basis Technologies
Before digging into best practices for retail marketers, let's do a quick overview of the retail marketing landscape as it stands today.
Article
Before digging into best practices for retail marketers, let's do a quick overview of the retail marketing landscape as it stands today.
Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content
Gen Z Technology Habits and Media Consumption by the Numbers - Basis Technologies
Article
Gen Z Technology Habits and Media Consumption by the Numbers - Basis Technologies
Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting
Article
Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting
How Automotive Marketers Should Address Pent-Up Consumer Demand - Basis Technologies
Article
How Automotive Marketers Should Address Pent-Up Consumer Demand - Basis Technologies
Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Five Cannabis Consumer Personas to Know - Basis Technologies
Article
Five Cannabis Consumer Personas to Know - Basis Technologies
Creating Personalized Customer Experiences with Advertising Automation - Basis Technologies
Article
Creating Personalized Customer Experiences with Advertising Automation - Basis Technologies
Gen Z Technology Habits and Media Consumption by the Numbers
Article
Gen Z Technology Habits and Media Consumption by the Numbers
Innovations in Search and Social [May 2022] - Basis Technologies
Article
Innovations in Search and Social [May 2022] - Basis Technologies
Eight Steps to Start Marketing in the Metaverse
Article
Eight Steps to Start Marketing in the Metaverse
Innovations in Search and Social [May 2022]
Article
Innovations in Search and Social [May 2022]
Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content
Eight Steps to Start Marketing in the Metaverse - Basis Technologies
Article
Eight Steps to Start Marketing in the Metaverse - Basis Technologies
Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Article
Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Digital Advertising Regulation in 2022: What Marketers Need to Know - Basis Technologies
Article
Digital Advertising Regulation in 2022: What Marketers Need to Know - Basis Technologies
Programmatic 101: The Art and The Science of Cross-Device Targeting - Basis Technologies
Article
Programmatic 101: The Art and The Science of Cross-Device Targeting - Basis Technologies
Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content
Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
Article
Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content  - Basis Technologies
Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Article
Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content
Innovations in Search & Social [April 2022]
Article
Innovations in Search & Social [April 2022]
Programmatic 101: The Rise of the Private Marketplace (PMP) - Basis Technologies
Article
Programmatic 101: The Rise of the Private Marketplace (PMP) - Basis Technologies
Roundtable: How Small Actions Add Up to a Big Impact at Basis - Basis Technologies
Article
Roundtable: How Small Actions Add Up to a Big Impact at Basis - Basis Technologies
What is Responsible Advertising? - Basis Technologies
Article
What is Responsible Advertising? - Basis Technologies
Programmatic Advertising 101: The Rise of the Private Marketplace (PMP)
Article
Programmatic Advertising 101: The Rise of the Private Marketplace (PMP)
Why Audio is Digital Advertising's Fastest Growing Category - Basis Technologies
Article
Why Audio is Digital Advertising's Fastest Growing Category - Basis Technologies
The Great Resignation Demands a Streamlined Workflow - Basis Technologies
Article
The Great Resignation Demands a Streamlined Workflow - Basis Technologies
Campaign Optimization Using Digital Advertising Automation
Article
Campaign Optimization Using Digital Advertising Automation
Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers - Basis Technologies
Article
Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22) - Basis Technologies
Article
Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22) - Basis Technologies
SXSW Reflections: Brands Can't Afford Inauthenticity
Article
SXSW Reflections: Brands Can't Afford Inauthenticity
Why Contextual Targeting is Having a Moment in Digital Advertising
Article
Why Contextual Targeting is Having a Moment in Digital Advertising
Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)
Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22) - Basis Technologies
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22) - Basis Technologies
Programmatic In-Housing: The Considerations You Need to Make - Basis Technologies
Article
Programmatic In-Housing: The Considerations You Need to Make - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22) - Basis Technologies
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22) - Basis Technologies
Why Contextual Targeting is Having a Moment in Digital Advertising - Basis Technologies
Article
Why Contextual Targeting is Having a Moment in Digital Advertising - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)
Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers
Article
Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers
Campaign Optimization Using Digital Advertising Automation - Basis Technologies
Article
Campaign Optimization Using Digital Advertising Automation - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22) - Basis Technologies
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22) - Basis Technologies
The Great Resignation Demands a Streamlined Workflow
Article
The Great Resignation Demands a Streamlined Workflow
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring - Basis Technologies
Article
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring - Basis Technologies
What is Responsible Advertising?
Article
What is Responsible Advertising?
Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)
Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)
Roundtable: How Small Actions Add Up to a Big Impact at Basis
Article
Roundtable: How Small Actions Add Up to a Big Impact at Basis
Innovations in Search & Social [April 2022] - Basis Technologies
Article
Innovations in Search & Social [April 2022] - Basis Technologies
Programmatic In-Housing: The Considerations You Need to Make
Article
Programmatic In-Housing: The Considerations You Need to Make
SXSW Reflections: Brands Can't Afford Inauthenticity - Basis Technologies
Article
SXSW Reflections: Brands Can't Afford Inauthenticity - Basis Technologies
Programmatic 101: The Evolution of Bidding Strategies - Basis Technologies
Article
Programmatic 101: The Evolution of Bidding Strategies - Basis Technologies
Advertising Opportunities in the Metaverse - Basis Technologies
Article
Advertising Opportunities in the Metaverse - Basis Technologies
Regulation-Compliant Cannabis Marketing: A How-To - Basis Technologies
Article
Regulation-Compliant Cannabis Marketing: A How-To - Basis Technologies
Omnichannel Advertising Platforms: What They Are and Why You Need One - Basis Technologies
Article
Omnichannel Advertising Platforms: What They Are and Why You Need One - Basis Technologies
Innovations in Search & Social [March 2022]
Article
Innovations in Search & Social [March 2022]
The Ins and Outs of Cannabis Advertising Today - Basis Technologies
Article
The Ins and Outs of Cannabis Advertising Today - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (3/17/22 - 3/24/22) - Basis Technologies
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Scout: This Week's Top Content from the World of Digital Marketing (3/17/22 - 3/24/22) - Basis Technologies
Why Bid Shading Should Be Part of Your Programmatic Strategy - Basis Technologies
Article
Why Bid Shading Should Be Part of Your Programmatic Strategy - Basis Technologies
Innovations in Search & Social [March 2022] - Basis Technologies
Article
Innovations in Search & Social [March 2022] - Basis Technologies
Scout: This Week's Top Content from the World of Digital Marketing (3/24/22 - 3/31/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (3/24/22 - 3/31/22)
How Higher Education Marketers Can Adjust to the New Normal - Basis Technologies
Article
How Higher Education Marketers Can Adjust to the New Normal - Basis Technologies
Omnichannel Advertising Platforms: What They Are and Why You Need One
Article
Omnichannel Advertising Platforms: What They Are and Why You Need One
Programmatic Advertising 101: The Evolution of Bidding Strategies
Article
Programmatic Advertising 101: The Evolution of Bidding Strategies
Scout: This Week's Top Content from the World of Digital Marketing (3/17/22 - 3/24/22)
Article
Scout: This Week's Top Content from the World of Digital Marketing (3/17/22 - 3/24/22)
Advertising Opportunities in the Metaverse
Article
Advertising Opportunities in the Metaverse
Scout: This Week's Top Content from the World of Digital Marketing (3/24/22 - 3/31/22) - Basis Technologies
Article
Scout: This Week's Top Content from the World of Digital Marketing (3/24/22 - 3/31/22) - Basis Technologies
Why Bid Shading Should Be Part of Your Programmatic Strategy
Article
Why Bid Shading Should Be Part of Your Programmatic Strategy
Digital Audio Advertising Channels: Insights, Strategies and Trends
Article
Digital Audio Advertising Channels: Insights, Strategies and Trends
Digital Audio Advertising Channels: Insights, Strategies and Trends - Basis Technologies
Article
Digital Audio Advertising Channels: Insights, Strategies and Trends - Basis Technologies
Media Complexity in the Marketing Landscape - Basis Technologies
Article
Media Complexity in the Marketing Landscape - Basis Technologies
The Ins and Outs of Cannabis Advertising Today
Article
The Ins and Outs of Cannabis Advertising Today
Regulation-Compliant Cannabis Marketing: A How-To
Article
Regulation-Compliant Cannabis Marketing: A How-To
Brand Safety and Avoiding Controversy in Digital Advertising - Basis Technologies
Article
Brand Safety and Avoiding Controversy in Digital Advertising - Basis Technologies
Thanking Black Changemakers in Advertising, Past and Present - Basis Technologies
Article
Thanking Black Changemakers in Advertising, Past and Present - Basis Technologies
Programmatic Advertising in 2022: 7 Trends to Know - Basis Technologies
Article
Programmatic Advertising in 2022: 7 Trends to Know - Basis Technologies
Innovations in Search & Social [February 2022]
Article
Innovations in Search & Social [February 2022]
Innovations in Search & Social [February 2022] - Basis Technologies
Article
Innovations in Search & Social [February 2022] - Basis Technologies
Programmatic Advertising in 2022: 7 Trends to Know
Article
Programmatic Advertising in 2022: 7 Trends to Know
Thanking Black Changemakers in Advertising, Past and Present
Article
Thanking Black Changemakers in Advertising, Past and Present
How Marketers Can Build and Maintain Brand Loyalty
Article
How Marketers Can Build and Maintain Brand Loyalty
The Importance of Finding Mentorship in the Advertising Industry
Article
The Importance of Finding Mentorship in the Advertising Industry
How Marketers Can Build and Maintain Brand Loyalty - Basis Technologies
Article
How Marketers Can Build and Maintain Brand Loyalty - Basis Technologies
The Importance of Finding Mentorship in the Advertising Industry - Basis Technologies
Article
The Importance of Finding Mentorship in the Advertising Industry - Basis Technologies
Advertise Ethically with Basis
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Advertise Ethically with Basis
Now is the Time to Invest in Training and Education
Article
Now is the Time to Invest in Training and Education
On the Topic of Google Topics - Basis Technologies
Article
On the Topic of Google Topics - Basis Technologies
Cryptocurrency, NFTs, and Blockchain Advertising in 2022
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Cryptocurrency, NFTs, and Blockchain Advertising in 2022
Advertise Ethically with Basis - Basis Technologies
Article
Advertise Ethically with Basis - Basis Technologies
Want a Successful, Fulfilled Team? Lead With Humility
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Want a Successful, Fulfilled Team? Lead With Humility
Programmatic 101: The Benefits of Programmatic Advertising - Basis Technologies
Article
Programmatic 101: The Benefits of Programmatic Advertising - Basis Technologies
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