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Southwest's Crisis Is A Lesson For Innovators
Article
Southwest's Crisis Is A Lesson For Innovators
How CISOs Can Navigate The 2023 Downturn
Article
How CISOs Can Navigate The 2023 Downturn
Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!
Article
Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!
Data Mesh In 2023 And Beyond
Article
Data Mesh In 2023 And Beyond
Forecasting The Future: Five Seismic Shifts That We Saw Coming
Article
Forecasting The Future: Five Seismic Shifts That We Saw Coming
Identifying Your Critical Chat Integrations For Employee Enablement
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Identifying Your Critical Chat Integrations For Employee Enablement
Delivering More Value Through Empowered Teams
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Delivering More Value Through Empowered Teams
Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand
Article
Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand
The Motivation For A Change To Product-Led Growth Is A Matter Of Perspective
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The Motivation For A Change To Product-Led Growth Is A Matter Of Perspective
Finishing 2022 With Uncertainty for Technology Executives
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Finishing 2022 With Uncertainty for Technology Executives
Key Takeaways From Conversations With Patient Engagement Vendors
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Key Takeaways From Conversations With Patient Engagement Vendors
Three Competitive-Strategy Actions For B2B Marketers To Take In 2023
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Three Competitive-Strategy Actions For B2B Marketers To Take In 2023
Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology
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Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology
No, March Isn't Toilet Paper And Pasta Month
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No, March Isn't Toilet Paper And Pasta Month
My 2022 Airing Of Grievances And Feats Of Strength
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My 2022 Airing Of Grievances And Feats Of Strength
Meet The New EMEA Cybersecurity Analyst
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Meet The New EMEA Cybersecurity Analyst
The State Of CDP In APAC
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The State Of CDP In APAC
Annual Planning Season Is Here - Make It As Productive As Possible
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Annual Planning Season Is Here - Make It As Productive As Possible
Designers Are Your Anchor In An Uncertain Economy
Article
Designers Are Your Anchor In An Uncertain Economy
What's Next For Sales Intelligence Solutions?
Article
What's Next For Sales Intelligence Solutions?
A Sales Performance End-Of-Year Review - Forrester's SPM Landscape Can Help
Article
A Sales Performance End-Of-Year Review - Forrester's SPM Landscape Can Help
Enterprise Firewalls: The Security Tech That Keeps On Ticking
Article
Enterprise Firewalls: The Security Tech That Keeps On Ticking
Gaining Alignment On Martech Decisions
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Gaining Alignment On Martech Decisions
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
Leaders Must Understand "The Meaning Of Stories" To Create "Meaning From Stories"
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Leaders Must Understand "The Meaning Of Stories" To Create "Meaning From Stories"
Meet Matt Steffen, Forrester's New Analyst Covering Account-Based Marketing
Article
Meet Matt Steffen, Forrester's New Analyst Covering Account-Based Marketing
'Tis The Season To Be Messaging
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'Tis The Season To Be Messaging
A Customer-Obsessed Analyst Joins The Customer Experience Team
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A Customer-Obsessed Analyst Joins The Customer Experience Team
Cloud Cost Management Is Key For Apptio
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Cloud Cost Management Is Key For Apptio
Understand The State Of Central Bank Digital Currencies In Asia Pacific
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Understand The State Of Central Bank Digital Currencies In Asia Pacific
Twitter Needs Advertisers, But Advertisers Don't Need Twitter
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Twitter Needs Advertisers, But Advertisers Don't Need Twitter
Good News/Bad News About VoC And CX Measurement Practices
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Good News/Bad News About VoC And CX Measurement Practices
Crucial Intel: Customer Obsession Matters
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Crucial Intel: Customer Obsession Matters
Sales Kickoff: Four Things The Best CSOs Do Well
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Sales Kickoff: Four Things The Best CSOs Do Well
Forrester Focuses The Lens On Industry-Specific CRM Solutions
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Forrester Focuses The Lens On Industry-Specific CRM Solutions
Data Quality Is For Life, Not Just For The Holidays
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Data Quality Is For Life, Not Just For The Holidays
Deciphering Apple's Recently Announced Data Protection Features
Article
Deciphering Apple's Recently Announced Data Protection Features
Want To Improve Employees' Insights-Driven Decision-Making? Data Literacy Programs Alone Won't Help
Article
Want To Improve Employees' Insights-Driven Decision-Making? Data Literacy Programs Alone Won't Help
Improving CX By 1 Point Can Drive More Than 1 Billion Dollars In Revenue (2022)
Article
Improving CX By 1 Point Can Drive More Than 1 Billion Dollars In Revenue (2022)
'Tis The Season Of Open Enrollment, But Members Need More Information To Be Jolly
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'Tis The Season Of Open Enrollment, But Members Need More Information To Be Jolly
Industry 5.0? No Thanks!
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Industry 5.0? No Thanks!
Retailers: Give The Gift Of Personalization Through Omnichannel This Holiday Season
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Retailers: Give The Gift Of Personalization Through Omnichannel This Holiday Season
Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies
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Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies
Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative
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Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative
Is Customer Success "The New Sales"? No.
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Is Customer Success "The New Sales"? No.
Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Article
Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Can You See Me Now? New Observability Reports!
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Can You See Me Now? New Observability Reports!
How To Set A Greenhouse Gas Emissions Target That Means Something
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How To Set A Greenhouse Gas Emissions Target That Means Something
Banking Functionality Doesn't Differentiate Banking Software Anymore, But Technology And Ecosystems Do
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Banking Functionality Doesn't Differentiate Banking Software Anymore, But Technology And Ecosystems Do
Enterprise Browsers Reignite The Browser Wars But This Time For Businesses
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Enterprise Browsers Reignite The Browser Wars But This Time For Businesses
Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?
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Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?
Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking
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Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking
Being Future-Ready: From Security Awareness And Training To Adaptive Human Protection
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Being Future-Ready: From Security Awareness And Training To Adaptive Human Protection
Key Technologies For Companies To Fight Money-Laundering Challenges In APAC
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Key Technologies For Companies To Fight Money-Laundering Challenges In APAC
Top Four Themes From The Future Of Insurance Europe 2022 Event
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Top Four Themes From The Future Of Insurance Europe 2022 Event
Grounding Twitter Ad Dollars Is Common Sense, Not Activism
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Grounding Twitter Ad Dollars Is Common Sense, Not Activism
Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event
Calling Business Resilience Pros: Our Latest State Of Business Continuity Survey Is Live!
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Calling Business Resilience Pros: Our Latest State Of Business Continuity Survey Is Live!
Prognosen 2023: Die Zukunft der Arbeit
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Prognosen 2023: Die Zukunft der Arbeit
Understand Apple's Mail Privacy Protection Ahead Of The Holiday Season
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Understand Apple's Mail Privacy Protection Ahead Of The Holiday Season
Does The Pursuit Of Customer 360 Have You Running In Circles?
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Does The Pursuit Of Customer 360 Have You Running In Circles?
Prognosen 2022: Banking
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Prognosen 2022: Banking
Predictions 2023: Environmental Sustainability Becomes A Strategic Imperative, Ushering In A Green Market Revolution
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Predictions 2023: Environmental Sustainability Becomes A Strategic Imperative, Ushering In A Green Market Revolution
Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience
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Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience
Amazon Utilise Ce Principe Très Puissant Pour Donner La Priorité À Ses Clients
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Amazon Utilise Ce Principe Très Puissant Pour Donner La Priorité À Ses Clients
Sales Engagement Platforms Optimize Sales In A Hybrid World
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Sales Engagement Platforms Optimize Sales In A Hybrid World
Découvrez Le Rapport Direct Entre La Diversité Et L'Innovation
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Découvrez Le Rapport Direct Entre La Diversité Et L'Innovation
Forrester's 2022 Moments Map Is Here!
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Forrester's 2022 Moments Map Is Here!
Oshkosh Receives Forrester's First-Ever Technology Strategy Impact Award
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Oshkosh Receives Forrester's First-Ever Technology Strategy Impact Award
La Planification 2023 Exigera De La Discipline Et De La Précision
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La Planification 2023 Exigera De La Discipline Et De La Précision
Poor Change Management Kills CRM Success - Here Is How To Get It Right
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Poor Change Management Kills CRM Success - Here Is How To Get It Right
Les Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises
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Les Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises
B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover
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B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover
Five Months Worth Of Takes On The Digital Accessibility Space
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Five Months Worth Of Takes On The Digital Accessibility Space
Retailers: Kick Off The Holiday Season With Our 2022 Guide
Article
Retailers: Kick Off The Holiday Season With Our 2022 Guide
Clean Up Your Martech And Loyalty Tech Ecosystem
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Clean Up Your Martech And Loyalty Tech Ecosystem
CISA Releases Directives On Asset Discovery And Vulnerability Enumeration
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CISA Releases Directives On Asset Discovery And Vulnerability Enumeration
Building A Customer-Centric, Cross-Functional, And Flexible Digital Team
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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team
Online B2C Marketplaces Continue Their Rapid Global Growth
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Online B2C Marketplaces Continue Their Rapid Global Growth
Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
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Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
The B2B Content Guide: Buyers Value Diverse Content Sources And Elements
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The B2B Content Guide: Buyers Value Diverse Content Sources And Elements
Role-Based Sales Competency Maps - I Ain't Got Time For That!
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Role-Based Sales Competency Maps - I Ain't Got Time For That!
Pour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez Vos Partenariats
Article
Pour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez Vos Partenariats
Hybrid Work Requires Experimentation
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Hybrid Work Requires Experimentation
The Forrester Technology Strategy Impact Award Finalists For Asia Pacific
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The Forrester Technology Strategy Impact Award Finalists For Asia Pacific
High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty
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High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty
People And Automation Work Side By Side In Modern Factories
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People And Automation Work Side By Side In Modern Factories
The Future Fit Platform Strategy
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The Future Fit Platform Strategy
It's More Than Just Emojis: Secure Your Communications
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It's More Than Just Emojis: Secure Your Communications
Meet Zeid Khater, Forrester's Newest Analyst Covering Customer Data And Analytics
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Meet Zeid Khater, Forrester's Newest Analyst Covering Customer Data And Analytics
School Is In Session, But AppSec Is Still On Vacation
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School Is In Session, But AppSec Is Still On Vacation
Emerging Technology: Sustainability's Friend Or Foe?
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Emerging Technology: Sustainability's Friend Or Foe?
Agile And Low-Code: Rocket Fuel For Digital Transformations
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Agile And Low-Code: Rocket Fuel For Digital Transformations
Now Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts
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Now Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts
Building DEI The Right Way: Lessons Learned From Humana's DEI Transformation
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Building DEI The Right Way: Lessons Learned From Humana's DEI Transformation
B2B Sales Leaders: Balance Strategic And Tactical Investments In 2023
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B2B Sales Leaders: Balance Strategic And Tactical Investments In 2023