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How The North Face used Tag Manager 360 to increase conversions by 3X
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Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
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Reckitt US boosts its connected TV strategy with Display & Video 360
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Riot Games uses Google Marketing Platform to level-up their player base
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Men in Green cuts their creative production time in half with Ads Creative Studio
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McDonald's Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
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Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
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Charlotte Tilbury Beauty reduces CPA by 29% with Custom Bidding
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Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season
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New opportunities in programmatic advertising for privacy-focused marketers
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Square improves conversion measurement securely with Server-Side Tagging
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How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
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Banco Azteca increases financial product sales by 178% with Google Marketing Platform
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Líder drives in-app purchases at a lower CPA with Google Analytics
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Nemlig gathers new insights and grows conversions by 40%
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How OMD and the Guardian used Programmatic Guaranteed increased efficiency for their direct deals.
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Rituals Boosts Sales by 85% with Google Marketing Platform
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Getting started with Native Ads
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Google Surveys 360 helps Orbitz understand the "why" behind customer decisions
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Reprise achieves big productivity boost with Google Data Studio.
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5 questions to ask your ad partners to protect your brand against invalid traffic on CTV
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The Best of Programmatic TV Ad Buying - Google Marketing Platform
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Google Analytics 360 helps Matalan lift conversion rates by 28%
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Google Surveys 360 gives you the keys to fast, reliable insights from real people across the web
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L'Oréal Taiwan increases offline revenue 2.5x with Google Cloud and Google Marketing Platform
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Digital Marketing Transformation - Google Marketing Platform
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Cancer.org donations rise 5.4% with help from Google Analytics
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Cebu Pacific makes travel a breeze with insights from Google Marketing Platform
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Get the insights you need
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OMD revs up high-value traffic for Nissan with Display & Video 360
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L'Oréal was able to make one creative idea work 100K+ different ways with help from Display & Video 360
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adidas uses Google Marketing Platform to collaborate and deliver relevant messages in real time
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Booking.com Evolves Their Measurement with Ads Data Hub
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Google Analytics 360 helps STA Travel weigh digital's effect on offline sales
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A traditional bank goes digital with Google Data Studio
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The Motley Fool increases order page conversion rate by 26% with Google Optimize 360
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Tag management that's simple, reliable, and a team player
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Get custom market research insights with Google Surveys
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Mondelēz International improves cross-functional collaboration with Campaign Manager 360
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Search Ads 360 merges bidding and machine learning in Smart Bidding
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Zoopla increases leads with Google Search Ads 360
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Scotiabank boosts mobile conversions with Search Ads 360
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Fetch and AEG Presents boost efficiency with structured information files
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Harvard Business Review article collection: Data-driven marketing
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L'Oréal Taiwan uses predictive insights to reach the right customers
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Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager
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An integrated solution for end-to-end advertising campaigns – Google Display & Video 360
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Use customer insights to empower your marketing strategy
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New reach and frequency metrics in Display & Video 360
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Get more from your search campaigns with Search Ads 360
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Adidas uses Display & Video 360's connected TV solutions to show the world it is "Ready for Change"
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Scotiabank makes a winning investment with Google Display & Video 360
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How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste by 37% with Google Marketing Platform
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Google Analytics 360 boosts Wyndham Vacation Rentals website engagement by 30%
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How leading marketers get time on their side.
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Cebu Pacific Air Case Study - Google Marketing Platform
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Samsung increases return on ad spend by over 2x with data-driven creatives
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AccuWeather delivers enhanced value to advertisers with Google Analytics 360
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412 Food Rescue uses the new Google Analytics to cut reporting time by 50%
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Major League Baseball speeds up its marketing game with Google Marketing Platform
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With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77%
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Meeting the data challenge with Google Marketing Platform and Google Cloud
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Guerlain triples ad engagement with Immersive Display formats
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TUI UK drives 13% higher return on ad spend by investing in digital maturity
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Spring Marketing For the Whole Funnel - Google Marketing Platform
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Salesforce unlocks marketing insights faster with Google Analytics 360
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SAS increase online bookings by 34% in partnership with Google
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BookIt moves new users through the funnel with insights-driven creative
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Google Surveys 360 helps Lenovo innovate by understanding their customers
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Sprint brings ad technology in house to gain control over campaigns
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IKEA boosts ad spend ROI through Google Search Ads 360
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BuzzFeed stays ahead of the native content curve with Google Surveys 360
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L'Oréal Paris puts a fresh face forward with Google Display & Video 360
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How first-party data helped Deckers Brands see which customer trends were taking off
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Spotify uses Google Optimize 360 to increase premium subscriptions
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Rail Europe accelerates page load speed by 20%
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Google Analytics 360 informs BT's Display & Video 360 media buys
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Jellyfish increases agency efficiency with Search Ads 360
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Deckers Brands drives business growth with Google Marketing Platform and Google Cloud
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eBook
Give your website visitors the experiences they deserve.
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Lotte Hotel boosts booking rates by 49% with Google Optimize
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Analytics 360 helped improve Progressive's mobile performance
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Panasonic improves return on ad spend by 30% with Google Analytics 360
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Google Analytics 360 boosts campaign and content marketing performance for TalkTalk
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Columbus' Smart Bidding Strategy - Google Marketing Platform
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Google Data Studio builds better leads for French modular space company
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Telia Norway increases mobile sales with Google Optimize
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Nestlé UK Drives Incremental Reach with Audio Ads
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United Overseas Bank drives 3x increase in applications with Google Marketing Platform
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Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud
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Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%
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Google Marketing Platform boosts conversions by 423% for eFinancial Careers
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Australia's Qantas uses Display & Video 360 to reach frequent flyers with relevant ads
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eBook
Understand the customer journey with Google Analytics
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Eurobank boosts mobile app adoption with Google Analytics 360 and Google Optimize 360
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Moncler hits 72% rise in YOY revenue with Google Marketing's Platform full stack digital marketing solution
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