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Unthinkable Media
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Podcast Episode
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency
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Article
What's Your Premise? The Missing Piece Helping You Differentiate and Resonate
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Article
How I Broke Through: The Messy Process I Used to Develop a Differentiated Premise
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Podcast Episode
The Difference Between Forgettable and Favorite
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Article
The Good, Bad, and Ugly of Becoming Known Online
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Podcast Episode
How to Find Great Stories
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Podcast Episode
Be Honest | One-Shot #26
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Podcast Episode
Create to Find Your Answers (Overcoming the Gap)
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Article
You Can't Own Your Audience - But You Can Own an Idea in Their Minds
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Article
How to Stand Out With Substance, Without Needing Stunts and Gimmicks
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Article
Want Your Content to Resonate More with Others? Start by Being More Honest with Yourself
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Podcast Episode
Twas the Night Before Launching (2023)
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Podcast Episode
Fighting Endless AI Junk
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Podcast Episode
Signature Stories: Simone Stolzoff
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Podcast Episode
Hall-of-Fame Speaker Jay Baer on How to Find and Develop Inspiring Stories
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Article
Signature Stories: Simone Stolzoff on Imbuing Moments with Meaning to Inspire Audiences
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Article
How to Find Great Stories
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Article
To the Endless Stream of A.I. Junk: Thank You and Uh Oh
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Article
6 of the Most Accomplished Business Storytellers Dissect Signature Stories in This Podcast Miniseries
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Podcast Episode
Signature Stories: Jay Baer
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Podcast Episode
Signature Stories: Jenny Blake on Creating Massive Meaning from Small Stories [Unthinkable #212]
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Article
The Paradox of Storytelling (Or, How to Ensure Your Stories Connect)
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Article
Escaping the Content Hamster Wheel: The Idea Impact Matrix (Part 2)
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Podcast Episode
Unthinkable with Jay Acunzo: Signature Stories: Jenny Blake on Apple Podcasts
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Podcast Episode
Signature Stories: Amanda Natividad Encounters the Paradox of Business Storytelling [Unthinkable #213]
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Article
3 Reasons Your Audience Would Ignore Your Ideas
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Podcast Episode
Unthinkable with Jay Acunzo: Signature Stories: Amanda Natividad on Apple Podcasts
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Podcast Episode
From Telling Stories to BECOMING Storytellers: Introducing Signature Stories [Unthinkable #210]
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Podcast Episode
Signature Stories: Author Michael Bungay Stanier Works Out the Details of a Pivotal Story for His Business [Unthinkable #211]
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Article
Crafting Incredible Episode Intros: Going Beyond Pull-Quotes and Summaries
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Podcast Episode
Signature Stories: Michael Bungay Stanier
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Podcast Episode
Signature Stories: Melanie Deziel
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Article
How to Create Original Work Consistently
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Article
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
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Podcast Episode
Writer's Block (Maker Monsters 4)
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Podcast Episode
Ending the Myth of Writer's Block, the Maker Monster We Get All Wrong
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Podcast Episode
Tasty | One-Shot #25
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Article
When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.
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Podcast Episode
Unthinkable with Jay Acunzo: Fun with Formats on Apple Podcasts
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Podcast Episode
Fun with Formats: An Overlooked Approach to Craft Irresistible Experiences [Unthinkable #207]
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Podcast Episode
How to Define Quality | One-Shot #24
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Podcast Episode
Speakeasy Business
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Podcast Episode
Speakeasy Business: How to Build Your Brand Without Social Media (Unthinkable #205)
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Article
4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice
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Article
Six Types of Hooks to Make Your Content Irresistible
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Podcast Episode
MINI-Series: Copywriting with Margo Aaron
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Article
How to Differentiate Your ideas: The XY Premise Pitch
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Podcast Episode
Beware this Storytelling Advice | One-Shot #23
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Podcast Episode
Unthinkable with Jay Acunzo: You Are Wu-Tang | One-Shot #22
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Podcast Episode
What Do You See When You See an Elephant? | One-Shot #21
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Article
Pick Your Audience, Pick Your Future: How to Define Quality Content
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Article
How to Create Super-Stories: One Story, Endless Power, Infinite ROI
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Podcast Episode
In on the Secret
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Podcast Episode
Unthinkable #203: Song Exploder Exploder ft. Hrishikesh Hirway
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Podcast Episode
Unthinkable with Jay Acunzo: Song Exploder Exploder (ft. Hrishikesh Hirway) on Apple Podcasts
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Article
Creativity Is a Form of Leadership
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Article
What Do You See When You See an Elephant? (How to Tell Any Story Your Way)
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Article
Don't Outsource Your Imagination to Technology
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Article
Hidden Truths in the Success Stories of Ira Glass and Anthony Bourdain
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Article
Why Marketing Teams Will Soon Create *Creators,* Not Just Content
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Podcast Episode
Unthinkable with Jay Acunzo: Fine, I'll Talk About AI
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Article
How We Got Here: The Real Reason So Many Creators Worry about ChatGPT and Generative AI
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Article
Open Loops: A Tiny Technique to Make Stories Far More Gripping
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Article
How to Create Remarkable Content In the Age of A.I.
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Article
Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]
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Article
Who is creative work really for: the creator or the consumer?
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Podcast Episode
Unthinkable with Jay Acunzo: Welcome to the Jumble on Apple Podcasts
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Article
Techniques to Transform Your Storytelling: The 6 Types of Open Loops
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Podcast Episode
Unthinkable with Jay Acunzo: The Best Thing to Do Is The Right Thing on Apple Podcasts
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Podcast Episode
The Story of "In the Works," Help Scout's First Round Review for Mission-Driven Businesses
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Article
The Way We Understand Story in Business Needs to Evolve
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Podcast Episode
Unthinkable with Jay Acunzo: Expect the Unexpected on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: How to Write and Speak with Greater Impact | One-Shot #19 on Apple Podcasts
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Article
How to Write and Speak with Greater Impact
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Article
The Counterintuitive Way to Exceed Your Audience's Expectations
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Article
Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught
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Podcast Episode
Unthinkable with Jay Acunzo: An Ode to the Asterisk | One-Shot #17 on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: How to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18 on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: Going Bananas on Apple Podcasts
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Article
One Move to Make the Work Better
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Article
Inside the Storytelling Approach of Stephen King
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Podcast Episode
Unthinkable with Jay Acunzo: Working Bravely on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: Special Episode: Jay on 2 Pages with MBS on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: 10 Questions to Ask Creative People | One-Shot #16 on Apple Podcasts
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Article
The Posture of a Storyteller
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Article
The 2 Types of Voices to Feature to Make Your Stories More Gripping
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Article
Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic
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Podcast Episode
Music, Texture, and Sound: How James T. Green Resonates Without Saying a Word
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Podcast Episode
Unthinkable with Jay Acunzo: MINI-Series: Sound Design with James T. Green on Apple Podcasts
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Podcast Episode
Unthinkable with Jay Acunzo: MINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix) on Apple Podcasts
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Article
To Cure Imposter Syndrome, Reframe the Work Like This
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Podcast Episode
Matt Buechele (Tonight Show, Netflix) on the Hidden, Meaningful Moments Writing Jokes
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Article
6 Types of Stories to Collect to Resonate Deeper and Inspire Action
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Podcast Episode
Effective Copywriting Dissected: How Tiny Bursts of Writing Create Big Responses
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Article
Why Your Advice Doesn't Resonate (And How to Ensure It Does)
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Podcast Episode
Unthinkable with Jay Acunzo: MINI-Series: Illustration with Haley Weaver (Haley Drew This) on Apple Podcasts
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