Organic search is absolutely vital to virtually every B2B SaaS company. Nearly 90% of all online experiences begin with a search engine, such as Google. Buyers for the B2B SaaS industry are using search engines to find solutions to their problems, and a staggering 75% of searchers don't even click past the first page of results. What do these facts mean for you?
This is why organic search is such a valuable channel. If your company's website isn't appearing among the top of organic search results, you're leaving potential revenue on the table.