Once you've created your online course, the next step is to start spreading the word. A great way to do that is to write a Press Release to announce its release.

A Press Release is a snippet of information that journalists can base their articles on, both online and offline. So the target for this kind of writing is not your target customers, but writers who work for magazines, newspapers, and websites. Keep this in mind, and know that they may shuffle through hundreds of news articles that day, so yours should stand out and inspire.
Here is your guide to writing a press release that will let journalists know about your online course and make them want to write about it: