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Doing One Thing, Measuring Another
Associated with
Kerry Cunningham Kerry Cunningham
Sara Boostani (Frazier) Sara Boostani (Frazier)
Doing One Thing, Measuring Another
6sense 6sense

B2B marketers understand that purchases are made by buying groups - but marketing KPIs often fail to reflect that reality. This eBook from 6sense Research lays out the disconnect and its implications.

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