Mobile event apps are practically a requirement for sophisticated conferences and corporate events. They help attendees feel confident, connected, and informed at your event. Not offering one - or offering a half baked solution - can make your event appear amateur, unpolished, or low-tech. In this tipsheet, you'll learn three common reasons mobile event apps fail and how to avoid them. Don't let your event brand suffer from a poor event app experience. Use the strategies in this tipsheet to: Ensure your mobile event app doesn't reflect poorly on your event brand Encourage attendees to download and engage with your