Marketers have big plans regarding how to grow on their LinkedIn accounts in 2019. Some 69% of LinkedIn survey respondents said they hoped to 'build my Page following' and 44% said they wanted to 'master Campaign Manager.' A total of 36% said they hoped to 'A/B test everything and optimize my campaigns,' according to a recent LinkedIn survey. The types of marketers answering the survey were brand marketers (48%), content marketers (44%), tech marketers (23%) and demand generation marketers (21%). So, what did these marketers plan to achieve with LinkedIn and social media marketing in general this year? Of the