You hope it won't happen to you... The Big PR crisis. And yet you know that it's lurking round the corner, even though you are doing your best. We're humans, and humans make mistakes. Sometimes those mistakes are integrated with a perfect combination of societal rage and Twitter posts going viral. Then you've got a PR crisis on your hands. PR crises can sink a business. If you handle the situation correctly, however, you can build customer trust and resolve everything relatively smoothly. Social media is often going to be where the crisis spreads like wildfire. Ironically enough, it[Read more...]