Today, with advertising crawling down to a 1% conversion rate, SEO and inbound content (potential conversion rates at 14-15%) has become a trending marketing method for many online business owners. Not to mention, Google is the most-visited platform online with over 40,000 searches happening per second. But, how do you get started if you're fairly new to SEO blogging? How do you pick the right keywords to write for? What kinds of goals should you set to for content success? And of course, the big question: how do you actually write effective SEO content? Join us for a timely lesson on building SEO blogs that work, with leading content marketer Julia McCoy as our guest speaker.