9 min read
How to Measure the ROI of Predictive App Marketing
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Predictive app marketing is pretty powerful stuff – it allows you to, based on past user and analytics data, predict which users are likely to churn or convert in the future.
With those powers of prediction, you can stop those churners in their tracks and encourage converters to follow through.
That all sounds well and good, but what is the real value of being able to make such predictions?
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