How & Why You Must Improve or Remove Your Old Content
Associated with
Julia McCoy Julia McCoy
Kristen M. Vaughn Kristen M. Vaughn
Danny Goodwin Danny Goodwin
Jeremy Knauff Jeremy Knauff
55 min read
How & Why You Must Improve or Remove Your Old Content
Watch now

Over recent years, we've seen numerous Google algorithm updates, which have reassured digital marketers that the quality of content being produced is more important than the quantity. With this in mind, it may be time to rethink your approach to content marketing.Could old content actually be hindering the authority of your website? What should you do – improve or remove old content? While Google spokespeople have warned that removing content is a dangerous SEO strategy, the results speak for themselves.In this webinar, we'll be discussing how and why improving and removing old content from your website can boost performance. Danny Goodwin will explain how Search Engine Journal used this strategy to grow its audience and, ultimately, increase advertising revenue.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up