If you've been running ads on multiple platforms like Facebook and Google, you've probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad, or was it a combination of Facebook, Adwords, and organic search? Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising. Should you invest more in Adwords or Facebook ads? It depends on which is converting more effectively. Fortunately, the Facebook attribution tool helps set this straight.