Automation, whether it's to manage the front and back-office processes with an ERP or track customer relationships with a CRM, has been driving the improvement of the manufacturing industry.
With new technology available, manufacturers have the opportunity to improve their sales and marketing processes and alignment with even more automated processes. How? With marketing automation!
With less time, for labor-intensive marketing methods such as direct mail, tradeshows and printed brochures and catalogs, it's time to adopt a new digital strategy for the manufacturer's sales and marketing programs.