An Accidental Journey (and Success!) into Account-Based Advertising
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Hannah Jordan Hannah Jordan
An Accidental Journey (and Success!) into Account-Based Advertising
Insideview Inc Insideview Inc

How do you keep accounts engaged throughout buying cycles that can take upwards of nine months?

The answer is actually simpler than you might think. So simple, in fact, that we successfully executed an entire program around account-based advertising without even realizing it.

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