Framing a Sales Call to Overcome Your Prospects' Objections
Associated with
 Jim Keenan Jim Keenan
3 min read
Framing a Sales Call to Overcome Your Prospects' Objections
Read now

While your prospects may not ask these questions aloud, you can bet their inside voice is bringing them up during your sales calls. The buyer's inside voice is ever-present – it owns the decision to buy and as a salesperson, you need to know how to overcome these objections. The best way to do this is through framing.

Framing refers to properly positioning messages you are sending to your buyer in order to tell a story. It creates context, which in turn influences the way prospects think and buy.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up