Connected Engagement: Understanding Today's Marketing Stacks and...
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Connected Engagement: Understanding Today's Marketing Stacks and...
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Today's consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning-and a best-in-class marketing technology ecosystem (also known as a "stack"). But before you can build an ecosystem that
fits your brand's unique needs, you need to understand what's possible.

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