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The State of Google Reviews
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Previous research has proven the impact of local search rankings on Google. In fact, Businesses ranked in the top three local results on Google earn 126% more consumer traffic and 93% more conversion-oriented actions than businesses ranked further down.
Our research team analyzed nearly 5 million reviews from over 50 brands to uncover insights into current benchmarks. They were also able to quantify the correlation between higher ratings and volume of reviews to conversions - proving that this is an area you should be focusing on.
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