Consumers are demanding a first-rate customer experience from their favorite brands. So, marketers are looking for new ways to delight their customers; and it always comes down to delivering an offering that hits the right spot. We bet you've heard the mantra of sending the right message to the right person at the right time on the right channel – more than enough!

But what about the right data?

Data drives the entire customer lifecycle: from discovery through to conversion and loyalty. And it's the way marketers use data that constitutes the success of every campaign.

In this guide, we'll go through the entire customer journey and pinpoint where, when, and how you can use data to drive more memorable B2C customer experiences.