Life after the third-party cookie - Lytics Customer Data Platform (CDP)
Posted Feb 16, 2022
Life after the third-party cookie - Lytics Customer Data Platform (CDP)
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Marketers who relied on third-party cookies are now in a tricky position. There has been some concern from advertisers and even pushback from ad tech companies who may feel that the third-party cookie's degradation has left them unprepared and financially exposed. Certainly marketers need to adjust to a "new world order."

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