Frictionless customer experience is a consumer expectation in 2022. In this webinar hosted by Acoustic, guest speaker and Forrester VP, Principal Analyst Mary Pilecki will explore behavioral and emotional loyalty's influence on brand health and detail why a transactional view of brand loyalty-eschewing human "feeling" about a brand-can ultimately cause brand harm. Mary will detail how to merge both offline and digital CX to create brand advocates (for life!).