Associated with
Nicole Miller
Posted Aug 16, 2014
•
2 min read
10 Expert Tips on Tracking Social Media ROI
Author and CEO of Social Media Explorer, Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject! See the full Storify recap here! "ROI" means "Return on Investment. Calculated by direct impact and influence on sales volume, revenue and ...
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