Sales and Marketing departments should work together hand-in-glove, yet evidence suggests this is not the case. A recent SugarCRM survey implies that just one third (33%) of sales & marketing leaders feel their teams are well aligned with each other.
Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. So, why do sales and marketing teams struggle so much to align properly? And does it really matter?
Watch the recording to learn:
What is meant by sales and marketing alignment and why is it so important?
Hiding in plain sight – common mis-alignment areas and their potential cost to business
Ideas to build the winning formula for sales and marketing alignment