Obstacles to deploying big data in sales and marketing
Associated with
Claudia Virlanuta Claudia Virlanuta
Shubank Shekar Shubank Shekar
Obstacles to deploying big data in sales and marketing
Insideview Inc Insideview Inc

If you're a non-tech-oriented executive, it's very difficult to know how to make processes more efficient or how better to leverage available data resources. Claudia's advice for breaking the logjam? Start small. At minimum develop enough expertise to frame a problem. Look for ways to free up resources and try to automate them to create more space for other processes.

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