One social media account is a lot to keep up with. Most businesses are tackling anywhere from two to five, and social media managers are tackling many, many more. If you've ever felt like you're drowning in direct messages, comments, and (of course) complaints, I can promise you that you're not alone. We've all been there. That terrible feels-like-you'll-never-catch-up feeling is exactly why social media management software was created. Cohesive inboxes for all your social activity, all on one dashboard, was an excellent way to simplify things. But if you have active social profiles (and hopefully you do), that