The Customer 360 data program: Use cases, architecture and guiding principles - Lytics Customer Data Platform (CDP)
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Wayne Eckerson Wayne Eckerson
Kevin Petrie Kevin Petrie
Posted May 26, 2022 8 min read
The Customer 360 data program: Use cases, architecture and guiding principles - Lytics Customer Data Platform (CDP)
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How do you form lasting relationships with customers who increasingly demand both infinite choice and instant gratification? You meet them where they are.

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