As a marketer, you may feel left on the outside when evaluating marketing technology, and you're left with mainly two options: On the one hand, you'll find the immediately recognizable mar-tech
brands-the enterprise platforms designed for very large companies, offering expansive feature sets, numerous product add-ons, and the price tag to match. On the other hand, you'll find
yourself evaluating commodity point solutions, like email marketing tools, but soon realizing these simplistic tools do not serve your company well, as they are designed for small businesses.