Posted May 12, 2016
•
4 min read
3 Marketing Automation Missteps
Marketers have relied on automated messages for years. The concept is not new, an email is triggered based on some action (or inaction) taken by a shopper. This could be signing up for emails, making a purchase, or anything in between. What has changed is the marketer's ability to automate messages, based on complex data ... Continued
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