In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:
1. The mindset and approach of mapping content in your partnership game
2. The role of content committees in creating content for partnerships
3. Key people to be involved while building partnerships
4. The give-first approach to partnerships
5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...