Posted Feb 9, 2022
•
16 min read
Marketer's Guide: How to Create an RFP for a Customer Data Platform (CDP) - Lytics Customer Data Platform (CDP)
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Data bottlenecks and resource-intensive analytics can immobilize your marketing team, making it hard to deliver relevant customer experiences at scale. A decision-first customer data platform (CDP), however, focuses on first-party data and gives you a real-time unified view of your clients.
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