We've conducted some super-insightful research into consumer perceptions of personal data. Customers are now more aware than ever of the data they hand over to the brands they buy from.

So our aim is to help you, the responsible marketer, realize the importance of securely gathering, using, and protecting your customers' data. Earning their trust depends on it, and your business success hangs in the balance.

Because, consumers are looking for something more than a great product, value for money, and an exceptional experience. They want you to say what you're going to do, then do it. Transparency and communication, as you'll find out, are key instruments of trust.

Download the infographic for key stats and takeaways.