The Definitive Guide to Lead Generation | Zymplify
39 min read
The Definitive Guide to Lead Generation | Zymplify
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Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. It is a crucial part of the sales process. Without lead generation, a company's sales team would have no potential buyers that could be converted into customers. The main challenges companies face when looking to generate leads include finding the right offer, having enough employees to support lead generation, quantifying lead generation efforts, and finding multiple lead sources.

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