A solid Buyer Enablement strategy has been shown to increase close rates and shorten sales cycles.
It can be a steep climb to shift from a seller to a buyer-coach mentality. But it's the only way forward in B2B!
We attempted to make it easier. This guide will get you there in 5 steps by employing what's called the DEEP-C™ Buyer Enablement Framework.
1. Discover
2. Engage
3. Equip
4. Personalize
5. Coach