(SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. Similarly, many just think of social media as simply a tool for expanding reach, brand awareness, and engagement -- neglecting to think about how it impacts search results. To start getting your social media updates found better in search, an easy place to start is Twitter. Take a few minutes a day to optimize your tweets and help your business appear in search even more frequently. Here are 7 key ways to optimize your Twitter presence for search.