Imagine this: Last week, your website converted 20 leads on Wednesday, 15 leads on Thursday, and 35 leads on Friday. What does this really mean? Is it good? Bad? Neutral? To be honest, it all depends on your conversion rate. If you usually get less than 50 visitors a day and sell to one of them, last week's website performance would be phenomenal. However, if you normally sell to hundreds of people a day via your website, last week's dip in traffic would be concerning. So, what exactly is a conversion rate, and how can you make it work for you? That's what this article is all about. Specifically, we'll cover the ABCs of Conversion Rate Optimization (CRO), including 15 tips to help you boost website conversions.