If events are part of your marketing strategy, how will you remain competitive? How - besides investing even more dollars - can you make your conference 'must-attend'? Branding remains one of the best ways to differentiate your events from others, and it's a strategy many organizers nod toward, but haven't fully exploited. Using examples from brand-savvy organizers and best practices from top brands, The Conference Organizer's Guide to Branding will walk you through: Crafting your brand promise Delivering a branded experience Refining your conference's brand Fill out the form to get branded.   PREVIEW: The Conference Organizer's Guide to Branding