Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns?
Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize marketing performance and expand your audience reach. In today's competitive marketing environment, it's critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working.
The result? More efficient marketing spend, enhanced digital interactions and more personalized caller experiences.
Join our call tracking and analytics experts as they show you how to surface rich call data and close the online/offline marketing gap. You'll learn the differences between basic and advanced call tracking techniques, and where your company's call strategies can benefit from automation.
Attend this webinar and learn how to:
Track and attribute calls to paid search, social, display, emails and landing pages
Unify data across multiple sources to create rich caller profiles
Analyze phone conversations for insights into call drivers, behavior and outcomes
Push call intelligence to your marketing stack for automation, analysis, optimization and more