Data And Creativity Mix Well In Kellogg's Marketing Bowl
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Mark Jones Mark Jones
Tamara Howe Tamara Howe
Data And Creativity Mix Well In Kellogg's Marketing Bowl

With more choice in the market than ever before, the power of storytelling to elicit an emotional response from your target audience is paramount. But brave, new ideas need to be backed up by the necessary research, according to Tamara Howe, marketing director of Australia & New Zealand for Kellogg.

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