The online gaming industry is constantly evolving. New technology makes last year's model obsolete overnight, a game can have explosive popularity for a month and then plummet out of nowhere, and there's always an update to make whatever you're playing better.

In such a competitive industry, continuous improvement is the key to smart decision-making and success. Benchmarking data can provide you with the analysis and insights you need to solve your pain points, whatever they may be.

Whether you want to perfect your marketing techniques, create go-to-market strategies, or map out business processes, this article will dive into the research metrics and competitive benchmarks you need to win the online game.