This week, we're talking to Jennifer Dawson, Digital Asset Analyst at St. Jude Children's Research Hospital. Jennifer found her door of opportunity at St. Jude through the in-house darkroom, developing and archiving their film photos. She has played a major part in their digital transformation, and has seen the power of content firsthand. Her team produces compelling stories, creating educational materials and awareness campaigns in traditional formats as well as cutting edge interactive tours that walk through the layout and history of the hospital, introducing real patients and employees along the way.
In such a highly regulated field, compliance and accountability are especially important. Listen in as Jennifer shares what it is like to safely and confidently migrate millions of assets from the past 60+ years into Aprimo DAM, creating a scalable system for hundreds of daily users.