When Nintendo incorporated product bundling into its marketing strategy, console sales soared by more than 100 thousand units and video games by 1 million. Given the power of bundling to increase sales (and revenue), Amazon bundles have become a popular way for sellers to drive up online sales. In this article, we'll explore product bundles – the pros and the cons – so you can see if it's right for your eCommerce strategy. We'll also share six tips to create profitable Amazon bundles.