The world of online marketing is dominated by a focus on the channels for acquisition; SEO, PPC, Social media, display, etc. Yet we often forget about the second half of the conversion funnel. Once a visitor has reached your site you need to work to turn that visitor into a customer. After all, you have paid to bring that visitor, make sure that your marketing investments are being protected.
With the rising popularity of live chat tools, site owners both large and small, can use live chat to engage with site visitors. Here are the tips you need to implement a successful solution on your site.