Lessons from LinkedIn: How to sell with a buyer-first mentality
Associated with
Devin Reed Devin Reed
Sheena Badani Sheena Badani
Jonathan Lister Jonathan Lister
40 min read
Lessons from LinkedIn: How to sell with a buyer-first mentality
Gong Gong

Sellers often think they are putting their buyer first. However, only 23% of buyers agree. In this episode, Jonathan Lister, VP of Global Sales at LinkedIn, dives into what buyer-first selling really is and why it's essential today.