What if we told you that you could have all of the answers to make your marketing and research decisions easier, better, and most of all, more profitable? Research professionals are always on the hunt for a data analysis tool that will help them save time when making strategic business decisions, such as market expansion, partnership opportunities, and audience growth strategies. This is where digital intelligence comes into play.

The exponential growth of online data has given digital researchers the chance to learn more about industry trends, their competitors, and their audience than ever before. We wanted to understand the impact of digital intelligence. Our survey of over 300 research and insights professionals showed that these tools accelerated their digital strategies and grew their business.

Market data is an integral part of how digital-savvy researchers make informed decisions. Having access to stats about market share, competitor analysis, and industry dynamics, enables researchers and insights professionals to adapt their strategy to stay ahead of the game. By understanding audience behaviors and reach they can fine-tune their messaging, making sure they are reaching their audience through the most effective marketing channels. Having the relevant data in hand radically changes how companies evaluate their market size, seize new opportunities, and identify emerging trends and potential threats.