How to measure Social Media ROI (by Nichole Kelly)
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Richard Beeson Richard Beeson
Posted May 20, 2014
How to measure Social Media ROI (by Nichole Kelly)
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Being a Social Media Marketer is a really exciting job and most of us enjoy what we're doing and see the value of it. But outside of our "inner circle", our clients our managers don't have the same understanding of the value of Social Media and usually only understand business metrics. At the end of the day, they will not judge our results by how many people we engaged with and how many shares our content had, but by how much business this have generated or how much money it has saved. Learning how to tie Social Media marketing efforts

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