Critically important new data protection and consumer privacy laws have been passed in the EU that businesses worldwide must address. Known as GDPR, these regulations have been put in place with an impending deadline of May 25, 2018 for compliance. While this regulation was passed in Europe, it affects businesses worldwide regardless of the location of global headquarters and includes penalties as high as 4% of global revenue. Watch industry veteran Chris Slovak, Tealium's VP of Global Sales Solutions, describe what you need to know about this massive shift in privacy legislation.